Rocks! : Roger
Roger isn’t just a rock but it is a companion of the traveler. We created a campaign #RogerinTheWild on Instagram to make people who love to travel can connect and make friends with each other more easily. So, we represent Roger the rock as children who have never traveled before. Then, the traveler can pass Roger to another place by people who met in the same place by chance hand by hand. Moreover, while the traveler passes Roger it helps them get to know each other, who has the same interest at the same time.
The main color that we use is orange, green, and yellow because it is the vivid color that can refer to kids, teenagers or people who have a lot of energy and look awake to get a new experience all the time, which represents Roger characteristic.
We also represent Roger characteristics through the caption.
Moreover, we have the content ‘DM your Roger’ that lets our followers send their own Roger and share some stories with us. They also can post some picture with the hashtag #RogerinTheWild.
We pull the attention of our target group to get more followers by putting a lot of hashtags that connect to Adventurous people so, while they search the hashtag it will show our post on their feed. Furthermore, we post a lot of Instagram stories so our account become active all the time and so, our followers not only can interact with us through the post but also through the story too.
